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Shah, Gunjan
- Role of Public Relations in Rural Marketing with Special Reference to Bihar
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Authors
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1 Research Scholar, Department of Commerce & Business Administration, Tilka Manjhi Bhagalpur University, Bhagalpur, Bihar, IN
1 Research Scholar, Department of Commerce & Business Administration, Tilka Manjhi Bhagalpur University, Bhagalpur, Bihar, IN
Source
International Journal of Marketing and Business Communication, Vol 10, No 3 (2021), Pagination: 12-19Abstract
Public relations develop confidence among the public and they prefer to use its services continuously. It ensures the development of a strong engagement by rural buyers. Rural people always believe on the facts provided by the retailers. If retailers are getting good commission on particular product then they use their relationship and make the consumers ready to buy particular product but if retailers are giving negative reviews then people will not like to buy that product. The study uses the questionnaire method to gather data, and graphical analysis method is used to evaluate the data. 50 retailers are being involved and necessary questions related to public relationship are being asked. The data is being structured and through graphs it is being interpreted. The findings indicate that public relations play a significant role in rural marketing. It helps in gaining the trust and loyalty of people, and also supports in increasing the revenues of the companies in the rural areas.Keywords
Public Relations, Rural Marketing, Customer Relationship, FMCG Companies
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